Q Read Chapter 11, "Writing Negative Messages" Imagine you are an account manager for an industrial supplier (nuts, bolts, misc. fasteners) and your boss has informed you that there will be an across-the-board price increase of 10%. Imagine you are charged with conveying this information to your key accounts. In one paragraph, write your best email to your customers advising of this price increase. Read Chapter 12, "Writing Persuasive Messages" What is the AIDA model and what are its limitations?
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